Strategic communications is at the top of the European Commission’s agenda. To achieve results such as Green Deal, public consent and stakeholder engagement are considered key topics. Member States are faced with the challenge to build and maintain commitment for the EU among their citizens, which requires communication efforts and a participative government. In turn, these challenges also require capacity building – an investment in the size (number of communications professional) and quality (professional level and scope) of communication departments.
Communications as a strategic asset, capacity building high on the agenda
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